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| Solutions in chain stores |
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Franchised store has become the important communication channel between manufacturers and consumers, franchised stores in chains is a general best choice for the distribution firms seek for development. Along with the enterprise’s enhanced sense of brand marketing, the numbers of chain stores for most of the brands are rapidly increased, at least hundreds stores to as many as three four thousands stores is already becoming a development tendency. Except for the original sales function, the other functions like marketing, services, message distribution are enhanced in the stores.
WOS multi-media message distribution system rely on the existing cable or wireless network, adopt the advanced coding and decoding technique, it’s high-tech product that mix together the modern advanced science and technology. The system displays the advertising and other video, audio information mainly on the form of video and interaction channel, and a new media gather the advantage of outdoor advertising, TV advertising, lobby advertising, make your stores nationwide the classroom that instil the brand to the customer’s brain, it’s becoming the platform show the spirit of the brand to the consumers, enhance the force of brand promotion, build the successful operation pattern of brands, also display the same video in the same time in the whole thousands stores, rich and colorful contents, eye-catched means of propoganda, embody the unique brand’s charming, form the news release platform nationwide, release the latest news in the first time, advertising and promotion in three dimensional. The newest information, real-time news, firm’s honor, culture of brand could reach the consumers in any time, make the promotion exists everywhere. |
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| Application Analysis： |
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 Coordinate with marketing strategy, improve the marketing effectiveness |
| In order to fit the marketing plan, there are many propagandistic contents, such as relative sponsored programme, marketing activities specific to core of customers group etc., you can display the real-time broadcast the situation and progress of matches in the stores nationwide, promotional events, start from the brand itself and the consumer’s demand, the matches combine with the brand’s spirit, inspire client’s resonance for the culture, achieve the goals of marketing strategy, give the customer a feeling that the brand is always be there, enhance the sense of belonging for the brand. |
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| Display the advertising of spokesman, reflect the strength of brand |
| The charge of a famous spokesman at least millions, some even tens of millions, it can reflect the brand’s strength, it becomes also one of the most important factors inspire the clients; Charge of TV advertsing counted in seconds, advertising in store without extra investment, it can also grab the attention of customers. |
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| Display the product’s advertising, promote the main business |
| When the consumers shop in the store, they can easily affected by the atmosphere of the store, 60% of buying decisionsare made at point of sales. A research of AC Nelson showed that 70% consuming behaviors are impulsive consumption; the research also showed that with obvious promotional information, the sales will increase 23%. The store could transfer the information of new products and promotional messages to the customers in the first time through the multi-media message distribution system, create a good shopping atmosphere, stimulate the sales. |
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| Products’ promotional message, distribute in the first time |
| The competition between brans are very fierce, it’s very crucial to make sure the promotional messages could be accepted by the customers and transfer to purchasing power in the sales. The multi-media message distribution system could cope with the market change rapidly, make the variation timely, publish the related promotion in the first time, remain in superiority in a rat race. |
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| Advertising forced intrusion, increase the user’s attention |
| The factors as follows make the advertising forced intrusion, increase the arrival rate of advertisement: limited spaces, screen in parallel with the clent’s sight, hard to avoid the advertising. When the clients are boring in waiting, they would rather to watch the entertainment programme or advertising. Different with the home television, there’s no channel selection in the multi-media message distribution system. |
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| Centralized management remotely, save manpower and material resources |
| Supervise all the stores momently, change the difficult situation that supervision depends on staffs at present, monitoring through Internet can overawe the staffs in the terminal stores, remote control could replace the junk mails and CDs send by postal. It can save a lot of manpower and material resources downloading the advertisements and messages through Internet.Management center could know all the information of terminal running very well, increase the speed of system maintenance. |
| Make good us of resources, training and teaching in long-distance |
| With stores in nationwide, hard to arrange the training. Through the multi-media message distribution system you can download the training course or contents of meeting to each store, set a unified time to paly (time in leisure or before,after work), call the people in the business hall watch them in the same time, |
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| Enhance the firm’s image, improve the environment of service |
| Multi-media message distribution system adopt HD products like LCD etc., come closer to customers from the layout and decoration side, create a harmonious environment of consumption, so the customer can truly enjoy the new information life. |
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Retail